My hotel - then, now and tomorrow

All-round seminar for reception and reservation employees with topics covering aspects of daily operations as well as background knowledge about sales and pricing.

Key topics

• Sales and communications platform of the hotel
• Market segments of the hotel
• What do our customers purchase?
• Qualities of the hotel / Qualities of competitors
• Ensuring success through natural geniality
• Development of sales categories through quality features
• Development of room descriptions for room sales
• Revenue/Yield management
• Revenue optimisation
• Profit optimisation
• Yield management
• Price and quantity optimisation (ideal mix of average price and occupancy)
• Strategic capacity management
• Sales increase
• Market segment management