Profitable revenue management
The vibrant lifeline of the hotel industry requires profit-driven sales considerations of revenue and yield management. Customers should feel comfortable at your hotel and they should fit in. This type of customer needs to be acquired. The question is, can anyone be your customer at any time? Naturally! If they are prepared to pay the price you set. In order to control this, different groups of customers are considered so-called market segments which enable a profitable control of room capacities at the current price in the front office software.
The correlation between price and performance is crucial in pricing. It is not without reason that all hotel rating portals include a point on price-performance ratio.