Basic factors
Market segmentation and price differentiation
Demand management over time
Overbooking
Creation and individual control of booking classes/ price codes and room categories
“Nesting” - nesting service types
Control of service types according to stay conditions
Control of service types according to sales sources
Forecasting models
Main key figures
Practical implementation of yield management
Steps towards the price
Market-related price factors
Price factor costs
Pricing structure
Price and capacity control
Dynamic pricing
Yielding by aid of a traffic light system
Strategic forecast
Capacity control
Yield management is teamwork

Unsere Partner & Referenzen

IHK Schwarzwald-Baar-Heuberg
Seekda
Nadine Kisro
Schaschl
Audiojoy

Revenue Management, Yield Management & Controlling

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